The platform is rolling out a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the service revealed that it presently contains over 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale launch. This shift aligns with a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing channels on a popular video site exclusively feature content made by AI. A significant portion of this content is considered “AI slop”, a label for inferior, mass-produced content that is often illogical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
AI on the Platform
TikTok announced that there are presently 1.3 billion videos on its app labeled as made with AI. Overall, in excess of 100 m pieces of content are added to the service daily, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they view by opening the topic control option in the app and selecting the AI content topic. Other topics that can already be adjusted under the tool include news, fashion, beauty, and dance.
Platform Guidelines
Its guidelines oblige creators to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.
In addition, the platform will now add an “AI-made” tag to content made using its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m educational fund for professionals and institutions to produce informative material about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching computer science.
Moderation Strategy
The platform has defended its content review process, during discussion over plans to lay off numerous safety staff in Britain. The company is expected to reduce a significant number of roles in its trust and safety department in London, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official explained that human moderation would remain essential, but automated tools can protect employees by eliminating the most graphic content prior to it is viewed by humans. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
